Founded in 1999 by Kimora Lee Simmons, Baby Phat is a dynamic, accessible luxury fashion brand that empowers women of color to express confidence, self-worth, and individuality through bold, culturally rooted style. Known for our iconic hip-hop heritage and Y2K fashion influence, Baby Phat blends streetwear, luxury aesthetics, and unapologetic femininity to create clothing that celebrates visibility, strength, and self-expression. Standing at the intersection of fashion, culture, and identity, Baby Phat serves a global community of women who want to be seen, heard, and celebrated through what they wear.